Marketing Your Home

Your home deserves the Premier Sotheby’s International Realty experience. Our in-house team of over 30 marketing specialists creates a comprehensive suite of print, digital, social media and public relations services tailored to promote each unique property to a targeted audience of qualified buyers. We leverage our worldwide network, time-honored brand and exclusive partnerships to access local, national and global opportunities not offered by any other firm.

Global Reach

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Sotheby’s International Realty® is the global leader in luxury real estate. Our power lies in the ability to showcase extraordinary properties to affluent buyers around the world through an expansive international network. With a referral network of 1,115 offices in 83 countries, we connect the most qualified buyers and sellers locally and globally.

Regional Media Partners

Premier Sotheby’s International Realty hand selects the best print and digital publications in our regions. We target publications that focus on real estate and luxury lifestyles. From brand advertising to showcasing our listings and open houses, our well- established regional media partnerships allow for the most exposure across print and online platforms.

Media Power

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Your home has a unique story to tell, and Premier Sotheby’s International Realty offers the opportunity for clients to share this narrative through the media. Our experienced public relations and communications team leverages strategic media relationships for local, national and international exposure of our most significant properties. Notable listings take center stage in an array of revered publications, capturing a wide audience.

The Voice of Luxury Real Estate

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As the industry leader in the markets we serve, Premier Sotheby’s International Realty is the voice of luxury real estate. Our public relations team fosters relationships with the top media outlets which generate awareness of our brand’s unrivaled ability to truly drive the conversation. Share of Voice combines the company’s public relations and social media presence in the markets we serve and includes all company press, associate or listing mentions in editorial and social media posts and their reach online.

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Premier Sotheby’s International Realty accounted for 64% share of total voice amongst all local competitors in the markets we serve.

Print Marketing

Premier Sotheby’s International Realty takes great pride in producing premium print marketing pieces that showcase our best-in-class photography. Beautiful brochures are produced for each of our properties. In addition, we create custom print marketing collateral such as property books and direct mail announcements — professionally written — featuring images of our finest properties.

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Our flagship periodical, RESIDE, is the annual company magazine produced for each region. Featuring all properties from the markets we serve, it is distributed in print and online through multiple channels and media outlets.

Digital Innovation

The world’s most extraordinary properties deserve the world’s most extraordinary marketing. With innovative solutions for today’s digital landscape, Premier Sotheby’s International Realty reaches consumers via social media, industry-leading mobile applications, high definition video, targeted email and a state-of-the-art virtual reality platform.

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Our partnership with Apple positions us as the exclusive real estate source for Apple News, offering unprecedented exposure to 800 million iPhones and iPads worldwide.

Dynamic Blog and Social Media

We harness the power of social media to connect your home with the savviest online viewers. Your property is displayed on a global stage across multiple platforms, including Facebook, Instagram and Twitter, as well as the Sotheby’s International Realty® YouTube channel, which is ranked the No. 1 real estate channel worldwide. We also combine social media and original content to produce the Extraordinary Living blog, which explores design trends, market research and luxury lifestyle news — all of which drive traffic to, and generate interest in, your property.

Work With Brad

Get assistance in determining current property value, crafting a competitive offer, writing and negotiating a contract, and much more. Contact me today.